Black Friday/Cyber Monday Weekend: Three Takeaways From Our Latest Survey
The holiday shopping season started early this year as many retailers kicked off their annual promotions well before Black Friday weekend. Amazon hosted its Prime Early Access Sale from Oct. 11-12 and Target held its Deal Days from Oct. 6-8, among many others, in an…
Prime Day Early Access: How Consumers Embraced Amazon’s New Deal Event and What it Means for the Holidays
After months of rumors, Amazon held its new deal event, Prime Early Access Sale, from Oct. 11-12 to officially kick off the 2022 holiday shopping season. With inflation rates still above 8% at the end of September and excess inventory continuing to be an issue,…
More Than a Side Hustle: 5 Steps for CPG Brands to Make D2C a Growth Engine
It’s no secret that the evolution of marketplaces and the COVID-19 pandemic altered consumer behavior over recent years. Now 51% of consumers start their shopping journey in the digital channel. It’s also hardly a revelation that retailers have responded by rethinking their strategies around inventory…