Bringing It All Together: Category Management and Supply Chain with Blue Yonder
In this video blog, I will discuss and explore the changes and an end-to-end supply chain integration as a wholistic process leveraging category management, supply chain planning, logistics, and store operations that are supported on the Blue Yonder Platform.
The Impact of Assortment Management in the New Normal
We have witnessed, in front of our eyes, the changing of the new shopping experience. Grocers, beverage retailers, convenience stores, and other essential needs operations, controlling entry to the store, one person per aisle, rationing of products available for purchase, double-digit increases to categories deemed essential.
Greater Importance of Retailer and Supplier Collaboration
The new normal in planning needs to incorporate some traditional planning processes, but with changes to go-to-market. There should be a greater understanding of consumer confidence, manufacturing location, contingency planning, diversity in the supply chain, and leveraging not just data, but insights on how the consumer responds to purchase consumption.
Winning with Hyper-localization: How to Overcome the Challenge of Meeting Local Market Needs
Today’s blog comes from me alongside guest contributor Andy Grady-Smith, global capability director for category optimisation, dunnhumby. dunnhumby is a JDA partner working to provide companies with prescriptive, consumer-based insights…
Are You Ready to Move to Consumer-Centric Categories?
Category management has evolved to become a key strategic and collaborative process between manufacturers and retailers to deliver on the shopper “need states” that drive satisfaction. In today’s digitally driven…
Meeting the Need for Personalized Shopping Experiences with Category Management
We’ve read about it, and we’ve listened to presentations about it. Localization of assortments is more than just a buzzword or trend; it is a key driver that will help…
Attracting the Next Wave of Category Management Talent
Earlier this summer, CatMan 2.0TM was announced, and it was a core theme at the annual CMA conference held in Las Vegas last month. Many of the conference topics focused…