Calling all Innovators! Blue Yonder ICON 2021 is right around the corner! Blue Yonder’s annual customer conference – held April 21 – 23, 2021 – will feature powerful keynotes from leading brands and inspiring content—all in an easy to consume FREE digital format.

We’re kicking off a weekly ‘what’s new at ICON’ blog series to update you on the latest additions to our agenda, from speakers across customer, partner and keynote sessions, and what you can expect to gain out of your ICON experience this year.

We’ve created a dynamic and engaging agenda with keynote sessions each day, concurrent journey sessions, and sessions across four key areas: digital transformation, intelligent automation, omni-commerce and power of the platform. With content available both live and on-demand in 30-minute or less sessions, ICON 2021 is designed with your unique schedule and interests in mind.

  • Digital Transformation: On Wednesday, April 21, hear from companies who have accelerated their shift to digitalization as a result of the COVID-19 pandemic. Speakers include Walmart, DHL Supply Chain, Asian Paints, Bayer, and more.
  • Intelligent Automation: On Thursday, April 22, learn how to stay ahead of supply chain complexities, potential disruptions and demand fluctuations with the power of AI and ML. Speakers include Ryder, Epiroc, TRAXION Logistics, Sam’s Club, and more.
  • Omni-commerce: On Friday, April 23, learn how to simplify today’s customer-centric omni-commerce model by fulfilling demand right from the start of the shopping journey. Speakers in this track include a panel led by Coresight Research and Feeding America.
  • Power of the Platform: This DEVCON track, taking place April 22 and 23 will be held concurrently during ICON. DEVCON is all about helping developers build a better supply chain, with frictionless experiences that enable teams to move fast.

What are our concurrent journey sessions? We’ve designed these to maximize your time during ICON. These short sessions cover a range of topics each day and will feature Blue Yonder experts and customers as they share their transformation journeys:

  • April 21:
    • 12:30-12:55 p.m. ET: Choose from:
      • How to Get There from Here: Network Design and Optimization
      • Enabling Business Continuity with Integrated Business Planning
    • 1 – 1:25 p.m. ET: Choose from:
      • Move from Reactive to Resilient with Integrated Demand & Supply Planning
      • From Data Silos to Digital Threads: Real-Time Visibility & Orchestration
  • April 22:
    • 12:30-12:55 p.m. ET: Choose from:
      • Winning Carts, Minds and Loyalty with Omni-Channel Execution
      • Do This, Not That: Strengthening Supplier Collaboration
    • 1 – 1:25 p.m. ET: Choose from:
      • Next Starts Now: Flexible Omni-Channel Fulfillment Strategies
      • Modernization Toolbox for Smart Warehouses
  • April 23:
    • 12:30 – 12:55 p.m. ET: Choose from:
      • The New Playbook for Winning the Omni-Channel Engagement Race
      • More Than a Price Tag:  Effective Merchandising Strategies
    • 1 – 1:25 p.m. ET: Choose from:
      • Not Your Mom’s Jeans: A New Vision for Merchandising Assortment
      • Plan Better, Sell More: How to Maximize Inventory Availability

You won’t want to miss ICON’s EXPO LIVE experience, where you will engage with experts, benchmark with fellow Blue Yonder customers, explore our partner ecosystem, and more. Special thanks to our 2021 ICON sponsors: Accenture, Microsoft and Panasonic.

Learn more about ICON 2021 and how we are igniting customer-driven commerce at our event in this LinkedIn Live session.

Intrigued and want to learn more? Register now for FREE and see the full agenda, session abstracts and more!