Bringing It All Together: Category Management and Supply Chain with Blue Yonder
Blue Yonder is committed to helping its customers face the unexpected. To provide insights into the COVID-19 coronavirus pandemic and its impact on supply chains around the world, we are delivering a blog series to help anyone looking for support and advice. Our experts, who have spent years in the supply chain industry, share their insights.
Retailers, particularly grocers and consumer goods suppliers, have witnessed customer changes right before their eyes. There have been increases in sales for online grocery, in demands for paper goods, disinfectants, and now even categories like sweets and salty snacks. We have learned through a series of Blue Yonder blogs how these changes will impact your approach to the changing consumer. Questions remain: how will my company integrate the “new normal” process into planning, assortment offer, online shopping, and supply chain visibility? How will my company collaborate better as a retailer with suppliers and suppliers with retailers? How do I forward predict demand, incrementality of SKU’s, production, and raw material planning to create availability for my customers? In this video blog, I will discuss and explore the changes and an end-to-end supply chain integration as a wholistic process leveraging category management, supply chain planning, logistics, and store operations that are supported on the Blue Yonder Platform.
This blog is a part of our Coffee & Category Management Vlog series. Be sure to check out part 1, part 2, and part 3, and stay tuned for the next installment.