02 Jun 2020
empty outdoor mall
COVID-19, Retail, Supply Chain

How COVID-19 Will Impact Softline Retailers

Softline retailers have been battling store closures and traffic declines in malls for several years. They have made moves to shift toward experiential retailers. They have deployed omni-channel capabilities like buy online pickup in store (BOPIS) and buy online return in store (BORIS) to drive traffic and deliver a seamless experience for customers. Ultimately, softline retailers were just starting to see the light at the end of the tunnel… until COVID-19 coronavirus arrived.