How much are consumers really willing to pay? And which products can capitalize on flexible pricing to stimulate demand? New capabilities from JDA leverage artificial intelligence (AI) to support fact-based decisions about price elasticity, helping you transform agile pricing into a competitive weapon. Explore how you can capitalize on new levels of AI-enabled visibility and responsiveness to win the retail pricing war.


Price elasticity helps us to understand where we should and shouldn’t take risks. If an item is really elastic, we can take a bigger risk on it because we have that lever of price to stimulate demand so that we can make sure and hit those margin and inventory targets. JDA Solutions utilize AI to help make better business decisions about price elasticity.