From the outside, it does seem like things are beyond control. Food/grocery retailers are seeing unprecedented demand for many items, most notably paper, and sanitizing products, canned goods, and products with a longer shelf life. But what are we seeing? If we step back and look at it from the inside, i.e., the overall supply chain, things begin to make more sense. After all, are people using more toilet paper, or eating three times as much food than they normally do? It’s not about the shortage, it’s about how quickly retailers can stock shelves when masses of people clear them out far quicker than average.