What Does Amazon Prime Day 2018 Tell Us About Consumer Retail Trends?
What can the 36-hour Amazon Prime Day sales event tell us about the trends currently shaping retail?
That’s what JDA set out to answer with our annual Amazon Prime Day survey. We asked 1,000 U.S. consumers to tell us about their experiences. And, while technical issues put a damper on many shoppers’ experience (52 percent of the people we surveyed said they had technical difficulties trying to take part in the sale), there’s more to the story than server malfunctions.
In the latest episode of the Supply Chain Nation podcast, we interviewed industry strategist Wayne Snyder about the takeaways from JDA’s Prime Day survey, and what those trends can tell us about the state of retail – and what customers expect – during this new summer shopping event.
To hear more episodes of our Supply Chain Nationpodcast, visit the JDA.com Knowledge Center.