Earlier this summer, an aubergine shortage at a supermarket in Cheltenham, UK, captured the imagination of the Twittersphere after a ‘devastated’ local resident expressed his dismay at being greeted with an empty bay when he went to find the vegetable.

A flurry of memes and tweets mourning the loss of Cheltenham’s aubergines ensued, calling for Tesco to #BringBackOurAubergines. The Twitter user who had been championing the cause was even invited on local radio to discuss the shortage, and the ‘news’ was covered by multiple national newspapers, including The Sun, The Daily Express and the Metro. Keep reading on the Blue Yonder Blog.