After a brief hiatus, Friday in 5 is back to provide interesting news bits from around the supply chain horn, served up in one spot to keep you up to date.

This week: how Amazon’s ascent is disrupting industries and the labor market; a look at leaders in digital innovation; supply chain professionals’ captivation with data; and how chatbots are revolutionizing the customer service experience.

The Ascent of Amazon and Why It Matters

In The Wall Street Journal article, Amazon Takes Over the World, Scott Galloway explains why out of the four tech giants – Amazon, Apple, Facebook and Google – it is Amazon that should be feared. Despite the successes of the other three tech giants, the article explores how Amazon will soon dominate search, hardware and cloud computing, not to mention potentially ravage entire sectors of the economy simply by expressing its interest in them.

Leading the Way in Digital Innovation

In Ventana Research Announces the Digital Innovation Award Winners for 2017, Ventana Research spotlights the 10 winners of its prestigious awards program. JDA’s Intelligent Fulfillment solution won in the Operations and Supply Chain category, which is given to a technology vendor that best exemplifies innovation in the technologies that support the operations or service/supply chain.

Reports from the (CSCMP) Edge

While many sessions at the Council of Supply Chain Management Professionals (CSCMP) Edge touched on data collection and usage, Kate Patrick for SupplyChainDIVE notes that Supply chain professionals disagree about value of increased data collection. Because the industry is rapidly changing, the article points out that determining the right amount of supply chain data and how to best manage it is largely a company-specific decision.

The Warehouse Market Gets a Boost from E-Commerce

The Wall Street Journal reports that rent for warehouses in urban locations are reaching record levels. Esther Fung’s article, E-Commerce Mania Spreads To Warehouse Market, takes a look at how the need to meet consumer demand for faster delivery is forcing online retailers and fulfillment companies to look for “last-mile” locations in urban areas.

Does Your Business Plan Include Chatbots?

If not, maybe it should. In this Business Insider article, How chatbots could change customer service over the next 5 years, Becky Peterson looks at how chatbots are altering the customer service experience. The article explores chatbot features like natural language processing, and how one day phone centers may become a thing of the past.