Freshness, waste reduction and shopper trust start with end-to-end supply chain visibility. The strategic importance of traceability In today’s grocery retail landscape, simply moving goods from supplier to shelf is no longer enough. Shoppers expect fresh, high-quality products — and full transparency into how those…

Grocery supply chains have always been facing rising consumer expectations, supply chain disruptions and unpredictable market conditions. While technology has introduced some improvements, many grocery retailers still struggle with siloed systems, limited visibility and lack of actionability across their supply chains. Today, more than ever,…