The expectations of B2B customers have changed. B2B customers are now looking for B2C customer experience. In fact, B2B Future Shopper Report 2023 suggests that 46% of B2B buyers are frustrated with the online buying experience. And to make matters worse, 40% of global B2B…

Underselling and overselling are common challenges for most retailers. On the one hand, companies strive to place just enough quantities of goods at the right locations, particularly at the right stores to enable buy-online-pickup-in store (BOPIS). On the other hand, companies fear the risk of…