Customers today have access to much more information than they’ve ever had before, driving a more empowered consumer experience. Because of this, delivering a positive experience is extremely critical for companies, especially because anyone can share their experience, whether it be positive or negative, from anywhere at anytime. In this segment of JDA TV, Todd Johnson, Chief Customer Officer at JDA, defines what “customer experience” is and how JDA is working with existing customers to deliver a world class experience.


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