The recent news that luxury brands have destroyed millions of pounds worth of unsold merchandise, to avoid their products falling into the wrong hands and being sold on the “grey market” at knockdown prices, illustrates the challenges that these brands face in matching pricing and customer demand.

With Richemont, owner of Cartier and Mont Blanc, and Burberry among those who have implemented these measures, it is clear that luxury brands must develop the processes to adjust their pricing models to match demand and maximize sales, while maintaining their brand identity. Keep reading on the Blue Yonder Blog.