Consumer expectations have drastically changed in the past few years. Consumers expect a seamless experience across channels. They want product availability online even before they walk into the store. In fact, according to Forrester, “65% of consumers expect retailers/brands to show in-store product availability online and 68% of consumers think it’s important to know when a product will arrive before placing an order.” According to McKinsey, providing a seamless experience online and offline is becoming table stakes for brands and retailers.

There is good news, however. Modern order management solutions (OMS) leveraging machine learning (ML) and artificial intelligence (AI) are helping businesses across retail, grocery, CPG, manufacturing, and others deliver on their promise to customers. Blue Yonder’s OMS microservices provide inventory visibility, order optimization, order orchestration, and omni-channel fulfillment to accelerate e-commerce growth and deliver seamless experiences online and in-stores.

In fact, at this year’s Blue Yonder ICON, many companies talked about digital transformation journey to deliver customer-centric experiences across channels. No matter their size or industry, these businesses have achieved some truly impressive results and made great strides in their digital transformation journey. And we also heard from Forrester principal analyst Emily Pfeiffer. She laid out the necessary components for an OMS and why it’s necessary for organizations to utilize these capabilities to deliver the experiences that consumers expect.

CVS Health with Amaresh Siva

With $76.8B in revenue, CVS Health is a leading health solutions company that includes pharmacy services, health and wellness, prescription drug coverage, and much more. Amaresh Siva, SVP at CVS Health discussed how the company is at the frontlines of the COVID-19 pandemic response and how CVS has become a trust brand for health care. He shared how the delivery of health services during the pandemic had to go beyond their physical locations to create seamless connected experiences online and in-stores, and how they’ve taken a digital first approach. 

Learn how CVS Health has created engaging customer experiences including buy online, pick up in stores. 

Sunbelt Rentals with JP Saini

With $6B in revenue, Sunbelt Rentals is a leader in the equipment rental industry. Sunbelt Rentals includes a vast network of locations across North America and an expansive portfolio of products and services to meet the needs of their customers. During their ICON keynote, JP Saini, Chief Digital & Technology Officer, discussed Sunbelt’s goal to leverage technology to empower people. He introduced us to Sunbelt 3.0, their end-to-end business transformation strategy; of which advanced technology is core, and how they plan to be an innovative, best-in-class, omni-channel provider. 

Watch JP Saini at Sunbelt Rentals discuss their digital transformation and how they plan to leverage Blue Yonder’s OMS, Transportation Management System (TMS) and Demand solutions.

Forrester Research, Emily Pfeiffer, Principal Analyst, Commerce Technology

We were delighted to have Emily Pfeiffer, Principal Analyst at Forrester join us at ICON.   She shared how the commerce tech ecosystem changed when the market needed to have a bridge to pull together data from the back office into digital channels and how OMS was born out of this necessity. Emily dove into the four key pillars of an OMS and lastly discussed the reasons why organizations need to leverage an OMS meet consumer expectations. 

Watch Emily Pfeiffer share her insights on OMS.

ICON 2022 had action-packed sessions on Blue Yonder’s Luminate Commerce order management capabilities. From keynote sessions with CVS Health, Sunbelt and Forrester to track sessions, hear what leading companies and industry analysts have to say about their digital transformation and how order management technologies are helping them deliver seamless experiences across channels.