Las devoluciones de artículos de moda aumentan, pero la digitalización ayuda a los minoristas a hacerles frente
Las devoluciones de productos son un problema costoso y creciente para los minoristas de ropa. Según un informe de Appriss Retail y la Federación Nacional de Minoristas (NRF), las devoluciones totales para el sector minorista ascendieron a 743 000 millones de dólares en mercancías en…
Devoluciones sustentables que están de moda
La sostenibilidad es una preocupación cada vez mayor para todas las empresas minoristas, y por una buena razón. Los alimentos, las prendas de vestir, los textiles, los materiales de embalaje y otros productos de consumo no sólo tienen un impacto ambiental en su producción y…
Three Strategies for Optimizing Your Results in “Returnuary”
January marks the start of a brand new year. That means consumers everywhere are making resolutions, joining gyms, journaling, cutting back on alcohol and calories, and engaging in other self-improvement activities. Unfortunately for the world’s retailers, consumers are also returning products. A lot of products….
¿Conservar o devolver? Los influencers de la moda han creado una tendencia costosa para los minoristas
No es ningún secreto que las devoluciones de productos son uno de los mayores retos a los que se enfrentan los minoristas de todo el mundo, especialmente los minoristas de ropa de moda. Las tendencias de la ropa y las temporadas de los productos van…
5 Steps for Retailers to Optimize Marketplace Returns and Protect Their Brand
In our last marketplaces post, we covered why many retailers are establishing marketplaces for third-party sellers to offer their products through. The opportunities for growth are undeniable, but there are challenges to overcome to maximize the marketplace approach. Foremost among them is the question of…
Why Retailer-Owned Marketplaces are Taking Over – and What to Watch Out For
The number of retailer-owned third-party marketplaces, in which retailers list products from other sellers within their platform or website, has risen over the past few years. Many big-name retailers now have their own marketplace platforms, including Tesco, Boots, Superdrug, B&Q, and The Range in the…
Retailers Beware: Returns Fraud on the Rise As Criminals Get More Creative
Returns already have a significant impact on retailers’ bottom line. National Retail Federation (NRF) data reveals that for every $1 billion in sales, retailers incur an average of $145 million in merchandise returns. To make matters worse, returns fraud is also on the rise. Last…
How To Sharpen Up Your Customer Focus With Returns Feedback
Steve Jobs was desperate to make Apple focus on customers. “Some people say, ‘Give the customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do.” That’s a classic Jobs quote you’re probably…
How To Talk to Customers About Returns
As in so many things, communication is key when dealing with e-commerce returns. Marketers often discuss brand touchpoints, meaning the website, physical store locations, advertisements, sponsorships, and most crucially, when using, wearing or owning the product. However, one under-appreciated and crucially important brand touchpoint is…
Adding a Decade of First and Last Mile Lessons to Blue Yonder’s Future
Having spent a decade (which I recognize is not a massively long time in this industry!) working in the front line of the first and last mile, I wanted to discuss some of the key changes I’ve seen from our unique perspective as Doddle –…