Understanding the Difference Between ATS and ATP: It’s Time for Brands to Start Keeping Their Promises
Breaking a promise to consumers has never been more dangerous, as expectations across numerous metrics become more severe and decisive. Amid this challenge, it is critical that retailers are able to generate a real-time view of what is “available to promise” (ATP) and not just…
Gael Ramaen,
septiembre 12, 2022
6 min read