What’s making shoppers ghost their online carts?

Consumers these days multitask with dozens of open tabs and apps — endlessly scrolling, swiping, clicking, viewing and bouncing from app to app — all while having attention spans that last about as long as a TikTok video.

When shoppers want to buy something, they want it instantly. They’ll do a quick check — “Is it in stock? Can I get it delivered ASAP?” And if shoppers can’t figure that out right away? Poof! They’re gone— bouncing off to the next shiny app that catches their eye.

Why do companies struggle to offer the experience consumers want?

Getting shoppers from just looking at products to hitting that “Buy” button is both art and science. Sure, marketing and UX can help. They can artfully craft messages that really click with shoppers. No big deal! But that’s just one piece of the puzzle.

The real game-changer, however, is behind-the-scenes real-time data powering these messages. Companies need supply chain data to promise customers “Yep, we can get that to you by 9 p.m. Thursday!” Plus, the data must be lightning-fast. If your pages take forever to load, shoppers will simply kiss “Goodbye!” and ditch their carts.

Customers expect information in real time. Your traditional OMS platforms cannot provide that. These systems can’t handle the heavy traffic and are way too slow to keep up with millions of front-end page requests. Companies need to upgrade to a modern, scalable order management system to meet the expectations of today’s shoppers and convert more browsers into buyers.

Let Blue Yonder OMS transform your customer experience and skyrocket sales

Empower customers with real-time stock information

Nothing frustrates shoppers more than finding the perfect item, only to discover it’s out of stock at checkout. Blue Yonder OMS eliminates this pain point by dynamically displaying real-time inventory across the entire network. Enrich product pages with accurate stock levels and minimize out-of-stock with near real-time inventory information.

  • Blue Yonder OMS dynamically displays stock information on each product page using real-time inventory levels across the entire network through highly responsive APIs.
  • Leverage Blue Yonder’s sophisticated Dynamic Safety Stock machine learning algorithms to optimize buffer inventory levels across the network, while avoiding out-of-stock situations without unnecessarily tying up capital in excess inventory.

Offer customers diverse delivery options that fit their schedule

Shoppers love choices. Show customers all available shipping and pickup options. When customers can clearly see their delivery choices and timing, they’ll get a sense of urgency and more likely to hit the “Place Order” button right away.

  • Blue Yonder Order Management provides all available fulfillment options for items in the cart, showing detailed order deadlines, delivery timeframes, carrier information, shipping costs and number of expected shipments.
  • Continuously engage with shoppers by offering convenient delivery and pickup options including standard shipping, express shipping, same-day delivery, next-day delivery, in-store pickup and curbside pickup.

Convert more sales with precise delivery dates and pickup times

Delivery uncertainty kills customers. Display all available fulfillment options for items in the cart, showing detailed order deadlines, delivery timeframes, carrier information, shipping costs and number of expected shipments.

  • Blue Yonder OMS can help make shopping transparent and set clear customer expectations up front, with delivery options that work for both customers and your business. Promoting cost-effective delivery options at checkout will reduce the overall fulfillment cost.
  • Eliminate guesswork with Blue Yonder Autonomous Delivery Date machine learning algorithms to improve delivery date accuracy. These algorithms are learned from historical data and calculate precise delivery dates in real time, eliminating under-promising while reducing over-promising.

Ready to reduce cart abandonment and boost revenue?

If your current OMS is slowing you down, it’s time for an upgrade. Blue Yonder Order Management ensures customers get the answers they need instantly, so they can complete their purchases with confidence.

Make online shopping seamless and skyrocket sales.