ICON 2023: Preparing for a New Tomorrow
Curious to know what’s in store at ICON 2023, Blue Yonder’s annual customer conference and premier supply chain event? I spoke with Blue Yonder’s Susan Beal, chief customer officer, and Derek Thomas, corporate vice president of portfolio marketing, who shared what to expect this year…
Blue Yonder Recognized as a Strong Performer in The Forrester Wave™: Order Management Systems, Q2 2023 Report
We are very excited to announce that Blue Yonder has been recognized as a Strong Performer in The Forrester Wave™: Order Management Systems, Q2 2023 Report. In this report, Forrester researched, analyzed and scored the eight top order management providers against 34 criteria across three…
Thanks to Our TMS Customers, Blue Yonder is a Gartner® Magic Quadrant™ Leader 12 Years in a Row
Innovation and Customer-Centricity are Our Continuing Directions Thanks to our TMS customers, for the 12th time 1 in a row, Blue Yonder is named a Leader in the Gartner Magic Quadrant for Transportation Management Systems (TMS) report2. Customer-Centric Journeys Blue Yonder attributes its position as…
Do You Have What It Takes to be an Omni-Channel Experience Leader?
Have you had a chance to check out the Incisiv 2023 Omni-Channel Experience Index report? This new research analyzes the latest market trends and consumer preferences to help you understand which capabilities retail leaders offer today. The COVID-19 pandemic-driven digital shifts we’ve seen in the…
A Blue Yonder Associate’s Story of Transitioning
March 31 is International Transgender Day of Visibility, an annual event dedicated to celebrating transgender people and their contributions to society, and raising awareness of discrimination they face worldwide. In honor of the day, we spoke to a Blue Yonder associate who recently transitioned. The associate,…
ProMat 2023 Highlights and Logistics’ New Tomorrow, Part 2
In a series of blog articles, the Product/Solutions Marketing team explores new business challenges and innovation solutions to change the game and manage disruptions. The following are the insights gained from the recently held ProMat 2023 event and my discussion with Ann Marie Jonkman, who…
D2C for CPG Can Be A-OK with OMS
Why supply chain optimization holds the key to achieving personalization as part of a direct-to-consumer model Why would a consumer product goods (CPG) brand look to adopt a direct-to-consumer (D2C) model? Or should the question be, “Why wouldn’t they?” Personalization is the aim of the…
How 3PL and 4PL Stay Ahead of the Business and Technology Curve, Part 1
In a series of blog articles, the Product/Solutions Marketing team explores new business challenges and innovation solutions to change the game and manage disruptions. The following are the insights gained from my discussion with Ann Marie Jonkman, who leads Blue Yonder’s 3PL Industry Strategy, and…
How Do You Practice Mindfulness? Tips from an Expert
VJ and I were best friends in college but lost touch over the past two decades, given our busy work and family schedules. VJ works at a Silicon Valley startup, and we recently met back up at a mutual friend’s son’s wedding. We spent quality…
How You Can Master Supply Chain Risk
Media outlets, as well as financial institutions like the New York Federal Reserve, are noting that supply chain pressures have eased significantly since the onset of the COVID-19 pandemic three years ago. This should have a positive impact on both general levels of inflation and…