07 Apr. 2025
Industry Insights, Sustainability

2025 Survey Results: Only 20% of Consumers Believe Brand Sustainability Claims

Sustainability has become a core brand strategy. Companies across all industries are investing in eco-friendly initiatives, promoting green products and publicly committing to environmental responsibility. But the real question is: what perceptions do consumers have of sustainability, and, more importantly, how do they influence purchasing…

Industry Insights, Manufacturing, Supply Chain, Sustainability

From the Barley in the Fields, to the Beer in Our Hands: Carlsberg’s Sustainability Journey

For the past 175 years, Carlsberg has continuously reinvented itself from a marketing, innovation and product perspective, while remaining true to its core values of enriching communities while manufacturing quality drinks. Spanning 140 brands, 40,000 employees, 150 global markets, and 12.5 billion liters of alcoholic…