Bringing It All Together: Category Management and Supply Chain with Blue Yonder
In this video blog, I will discuss and explore the changes and an end-to-end supply chain integration as a wholistic process leveraging category management, supply chain planning, logistics, and store operations that are supported on the Blue Yonder Platform.
The Impact of Assortment Management in the New Normal
We have witnessed, in front of our eyes, the changing of the new shopping experience. Grocers, beverage retailers, convenience stores, and other essential needs operations, controlling entry to the store, one person per aisle, rationing of products available for purchase, double-digit increases to categories deemed essential.
Greater Importance of Retailer and Supplier Collaboration
The new normal in planning needs to incorporate some traditional planning processes, but with changes to go-to-market. There should be a greater understanding of consumer confidence, manufacturing location, contingency planning, diversity in the supply chain, and leveraging not just data, but insights on how the consumer responds to purchase consumption.
Category Management in the New Normal – POV from Blue Yonder
COVID-19 has certainly changed the way we work, shop and interact. The impacts are even greater as a strained supply chain becomes stretched to capacity to meet the demands and needs of customers looking for critical essentials. Never has there been a time when the supply chain has been strained to this degree. As I reflect on these unprecedented times, I wanted to provide a point of view on the direction of category management now and in the future.
Winning with Hyper-localization: How to Overcome the Challenge of Meeting Local Market Needs
Today’s blog comes from me alongside guest contributor Andy Grady-Smith, global capability director for category optimisation, dunnhumby. dunnhumby is a JDA partner working to provide companies with prescriptive, consumer-based insights…
Inside the Voice of the Category Manager Survey Results: Solving the Compliance Conundrum
Today’s modern shopper has sky-high expectations when it comes to customer service and product availability, leaving retailers and manufacturers with little room for error. Getting merchandise assortments right the first…
Top 4 Takeaways from the 2017 CMA Conference
As always, the Category Management Association (CMA) delivered a great and informative experience at its annual conference last week. This year’s conference focused on the importance of consumer data and…
JDA + dunnhumby = One-stop Consumer Insights and Execution
In this new age of consumer-centricity, meeting the needs of the always-on shopper requires a new approach. Localization through automated assortment and planogram generation has become a way for companies…